Taylor Swift was officially recognized by Forbes as a USD billionaire in early April. Photo: Christopher Polk.

Taylor Swift had a booming 2023 globally, not only boosting the economy with her Eras Tour but also being named Person of the Year by Time magazine. However, that was not enough for the beauty to accumulate a huge net worth of $1.1 billion at the age of 35. Over the years, she has made many smart business moves to ensure her assets continue to grow. boiling.

Album sales – 400 million USD

In 2020, American businessman Scooter Braun’s entertainment company Ithaca Holdings sold the originals of the first 6 albums of Taylor’s career to an investment fund for more than 300 million USD. Not satisfied with the fruits of her labor benefiting others, the female singer born in 1989 announced her plan to re-record the entire music product.

Since then, the blonde beauty has released a series of Taylor Swift edition albums for Fearless, Speak Now, Red and 1989 . There is information that she will continue to re-release Reputation this year.

Besides old records, Taylor also achieved impressive success with new albums – Lover (2019), Folklore (2020), Evermore (2020) and Midnights (2022). These products were created by her while working under the management company Universal Music Group, signing a contract since 2018.

Not stopping there, at the Grammy Awards in February, the pop star announced the release of another album, The Tortured Poets Department , on April 19.

According to Bloomberg , as of 2019, Taylor earned $400 million just from her music catalog.

Music streaming deal – $160 million

Taylor Swift is said to make nearly $130 million just from streaming music on Spotify in 2023. Variety says she accumulated about 26.1 billion total streams in 2023 and earned an average of 0.0035 USD/turn.

Not only Spotify, Taylor’s music is also played on other platforms such as Apple Music, YouTube Music and Amazon Music. Thanks to that, the total amount of money she earned from the online music service is estimated at 160 million USD.

The majority of Taylor’s wealth was earned through music. Photo: Getty Images.

Music copyright – 80 million USD

According to Bloomberg , Swift has earned $80 million from music rights. This income arises when copyrighted music is used in other licensing agreements, such as films and advertisements. Payments are made to music product owners such as musicians, songwriters, and recording artists.

Taylor’s songs have appeared in many television series and movies such as Grey’s Anatomy, The Summer I Turned Pretty , Fifty Shades Darker and The Hunger Games … as well as countless other commercials and campaigns .

Tour – 370 million USD

Rolling Stone magazine reported that Taylor Swift’s Eras Tour became the highest-grossing tour of all time, with more than $1 billion. As of December 2023, the female singer sold about 4.3 million tickets at an average price of 238 USD.

Bloomberg estimates that in October 2023, the Wildest Dreams singer earned more than $700 million in ticket sales and $225 million in tour merchandise, giving her $370 million in after-tax profits.

Callie Cox, a financial analyst for investment firm eToro, told The New York Post that every time Taylor brings the Eras Tour to a stop, that city benefits greatly, thereby boosting the economy.

“Every weekend, the city she visits releases data on hotel occupancy and how much money is generated for each local economy. That number is up to millions,” Cox shared in June 2023.

The success of the Eras Tour helped Taylor earn the title of billionaire. Photo: Getty Images.

Real estate – 150 million USD

The owner of the hit Blank Space owns 5 houses across the United States with a total value of about 150 million USD. According to the Wall Street Journal , Taylor’s first investment was a 301 square meter penthouse at the Adelicia apartment complex in the Music Row residential area in Nashville, Tennessee, USA. She bought it at age 19 for $1.9 million. She then bought an additional 92.9 square meter one-bedroom apartment downstairs for $387,000 through a trust fund. The colorful home was featured in the documentary Miss Americana. Real estate experts estimate the apartment is currently worth about 8 million USD.

In 2011, Taylor bought a larger property in Nashville – a 715 square meter house on 2.4 hectares of land, called Northumberland Estate. The beauty spent 2.5 million USD to own it.

Then, singer Cruel Summer set her sights on a real estate area on the East Coast (USA) in 2012. She used $4.8 million to buy a 7-bedroom house in the Hyannis Port residential area in Barnstable town, Massachusetts, USA. A year later, she sold it for $5.675 million.

In 2013, she bought a house in Rhode Island (USA) for $17.75 million. It’s a beachfront mansion called Colonial, with eight bedrooms and 10 bathrooms. It is located on a land area of more than 2.2 hectares and a coastline of 213 meters. According to experts, the current price of the villa is 30 million USD.

Not stopping there, Taylor also owns real estate in New York – where she spends most of her time.

In 2014, Taylor bought two penthouses in the Sugar Loaf building in the Tribeca residential area for $19.95 million. She combined them together to create a duplex apartment of about 743 square meters.

Three years later, she spent $9.75 million to buy a three-story townhouse adjacent to the penthouse and turned it into a personal parking garage. Real estate broker Andrew Azoulay said the beauty wanted to be able to go from the garage to the apartment without leaving the building.

Taylor’s total Tribeca real estate portfolio is now said to be worth $45 million.

Taylor often invites friends to her New York home to gather and have fun. Photo: IG.

The music superstar once invested in real estate on the West Coast but sold most of it. In 2011, she bought a 4-bedroom house in Beverly Hills, California, for $3.55 million and sold it for $4 million in 2018.

In 2012, the singer paid $1.775 million for another four-bedroom house in Beverly Hills, then sold it for $2.65 million in 2018.

In the same year 2018, Taylor spent $25 million to buy ownership of the 1,021 square meter Goldwyn estate in California. The mansion was built by legendary Hollywood producer Samuel Goldwyn and was approved as a landmark in 2017. This is where Taylor and boyfriend Travis Kelce go when they visit the West Coast.

Advertising contract

With 283 million Instagram followers and a loyal fan community called “Swifties,” Taylor Swift’s immense influence is unquestionable. That’s why many companies want to lure her into advertising contracts.

For many years, she held lucrative contracts with CoverGirl, Keds, AT&T, Target and Sony Electronics. Although there is no exact information about the contract value, with the position of the world’s top star, this number is certainly not small. According to American media, she earned $26 million for her long-term partnership with Coca-Cola.

Wealthy families

Many people consider Taylor Swift a self-made billionaire because of her successful career, but it all comes from being raised in an upper-class family.

Her father, Scott Swift, worked as a stockbroker at Merrill Lynch, the US asset management and investment management division of Bank of America. Her mother, Andrea Swift, also had a successful career as a marketing director at an advertising agency. The singer’s parents are said to have a net worth of at least $10 million.

Family is the foundation that helps Taylor achieve her current success. Photo: Christopher Polk.