Why call Taylor Swift an exception to the music industry, “great-grandmother” of the record label?
Recently, a series of Taylor Swift's songs released from 2019 until now were recorded to have returned to the TikTok platform. Unable to reach a cooperation agreement, Universal Music Group (UMG) and TikTok officially “stopped playing” at the end of January. UMG's complete withdrawal…
Taylor Swift is the only artist to be able to bring music back to TikTok despite UMG’s ban, what is the reason?
In January this year, the music industry was shocked by the news that the two giants Universal Music Group (UMG) and TikTok could not reach a cooperation agreement and officially “broke face to face”. The consequence of this is that UMG removes all of the artist's music released through the label from…