The economic impact of Taylor Swift is still growing, extending from the US to Europe.

The Taylor Swift economy is still booming. This time, in Europe.

Taylor Swift's Eras Tour brings jolt of energy to US economyOne of the economic stories of 2023 featured Americans spending more than usual in cities where Swift’s Eras Tour came to town.

And new data from the Bank of America Institute shows that trend hasn’t stopped. Even as Swift’s tour has moved overseas.

“We are seeing a bit of a Taylor Swift boost,” Bank of America Institute senior economist David Tinsley said during a media roundtable on Monday, as Americans travel to catch the pop star abroad.

Swift played four nights in Paris from May 9-12, and Bank of America’s data showed a spending increase of about 22% during the period from May 9-13.

Tinsley noted their spending data is largely from US citizens, meaning this increase comes from US consumers spending on Bank of America cards in Paris. “It does seem like Americans are traveling to catch perhaps their second or third viewing of the Eras Tour,” Tinsley said.

PARIS, FRANCE - MAY 12: (EDITORIAL USE ONLY. NO BOOK COVERS.) Taylor Swift performs onstage during night four of
Taylor Swift performs onstage during night four of “Taylor Swift | The Eras Tour” at La Defense on May 12, 2024 in Paris, France. (Kevin Mazur/TAS24/Getty Images for TAS Rights Management ) (Kevin Mazur/TAS24 via Getty Images)

Tinsley noted that last June, Pittsburgh saw spending increase by more than 13% at bars and restaurants while Swift was in town. Similar increases in spending were flagged by the Philadelphia Fed and Moody’s. Moody’s found that the average revenue per available room increased by more than 10% in Philadelphia and Newark when Swift’s tour came to the cities.

By the fall of 2023, economists were attributing spending on Swift’s tour, Beyoncé’s Renaissance World Tour, and “Barbie” as part of why US consumer spending continued to surprise to the upside. In August, Morgan Stanley economists estimated spending on these events would add nearly $9 billion to US GDP consumption growth in the third quarter.

“Perhaps the same thing can come through in Europe as well,” Tinsley said. “Of course, European economies probably need that push in particular.” Europe’s economy has lagged behind the US since the pandemic.

Swift’s European tour is just beginning. Shows are slated through late August in cities including London, Milan, Vienna, and Hamburg. Swift will play in Lisbon this coming weekend following three dates in Stockholm last week.

The Eras Tour will return to the US in October, with concerts scheduled in Miami, New Orleans, and Indianapolis.

Related Posts

Selena Gomez and her boyfriend suddenly revealed who said they loved you first

Selena Gomez and Benny Blanco are almost always side by side, showing their affection in front of a crowd of jealous people. Recently, the two sat next to each other on the couch while answering a series of questions on Tiktok. This accidentally reveals the secret about…

Twelve of Taylor Swift’s most fashionable street style looks from the “Eras” include her Zara top and floral Gucci sneakers.

12 of Taylor Swift’s Chicest Street Style Looks Through the ‘Eras’: From Her Zara Top and Floral Gucci Shoes As one of the biggest and most influential pop stars of our time, Taylor Swift’s style evolution has been a captivating journey to witness. From …

Taylor Swift was emotional when she returned to Italy to perform after more than a decade

A memorable moment of Taylor Swift during the show in Milan, Italy is receiving special attention from the online community. Specifically, on stage, Taylor Swift shined like a princess in a gorgeous dress, performing the hit song Enchanted…

Selena Gomez's stormy love story

American singer Selena Gomez dated Benny Blanco – Justin Bieber's old friend – and always defended her lover against criticism from the audience. On July 12, on her personal page, Selena Gomez and her boyfriend participated in a quiz challenge for lovebirds. Accordingly, ca…

Taylor Swift arrives in style at a radio station in Paris, flaunting her gorgeous legs in a yellow floral dress.

SҺе Һаs bее𝚗 ԀеlιɡҺtι𝚗ɡ fа𝚗s аcɾσss tҺе ɡlσbе wιtҺ sҺσw-stσρρι𝚗ɡ ρеɾfσɾmа𝚗cеs σf Һеɾ 𝚗еw sι𝚗ɡlе ME! tσ ρɾσmσtе Һеɾ uρcσmι𝚗ɡ аlbum. A𝚗Ԁ Tаylσɾ Swιft lσσƙеԀ аs stylιsҺ аs еᴠеɾ ι𝚗 а yеllσw flσɾаl Ԁɾеss аs sҺе аɾɾιᴠеԀ аt а ɾаԀισ stаtισ𝚗 ι𝚗 Pаɾιs σ𝚗 SаtuɾԀаy. …

Taylor Swift had the best year of any business leader in recent memory.

Taylor Swift Achieves Unprecedented Success as a Business Leader in Recent Years Taylor Swift has emerged as a formidable force in the business world, experiencing an unparalleled year of success that has set a new standard for business leaders everywhere. …

Leave a Reply

Your email address will not be published. Required fields are marked *