As a last-ditch effort to promote the upcoming NOCTA Basketball collection before its November 8th, midnight EST launch, Drake alias The Boy has taken to Instagram to feature his friend Kevin Durant in the front. The complete assortment was unveiled earlier in the previous week, subsequent to the Nike (NYSE:NKE -0.26%) NOCTA Glide and Tech Fleece running capsule.
It is unsurprising that Drake has a passion for basketball, given that he has a private court in his Canadian residence and attends “Drake Night” at the Scotiabank Arena to cheer on his hometown team, the Toronto Raptors. Drake has now enlisted his friend Kevin Durant, or “Easy Money Sniper” on his social media accounts, for the forthcoming NOCTA Basketball collection, in anticipation of the NBA season’s commencement. The campaign visuals adopt a lighthearted motif, featuring KD in a Swarovski Velour Jacket, light blue lightweight jersey, and basketball shorts uniform, vacuuming a room filled with cash. Conversely, in an additional photograph, he is seen engaging in conversation while wearing the complete basketball ensemble, which includes the Engineered Knit Tight.
This assortment of apparel and accessories includes outerwear, water-resistant Sideline Jackets, and a loose-fitting Warmup Jacket, among others. It has every piece of equipment a player could need to play the game. In addition to the Warmup Pant, Engineered Knit Tight, Basketball Shorts, and a three-pack of NOCTA Briefs, two lightweight jerseys are paired. Headbands and El Chico Headties are available in the accessories section, along with NOCTA Ball Socks, an Engineered Knit Sleeve, and an SBL NOCTA Elite Basketball.
The NOCTA Basketball collection will be available on Nocta and SNKRS tonight, November 8, at 12 a.m. EST.