“Team Lowes”, is an initiative of home development company Lowes, bringing together the top sports stars in America to help, improve and develop communities in America. Messi is the first football player to join this squad, thanks to his huge impact on American football since joining in July 2023.
Lowes is also Messi’s new sponsor, helping the Argentine player continue to expand his promotional brands since coming to the US to play, even in the twilight of his career.
Messi’s influence also helps Inter Miami Club and the Argentina team benefit by having a new sponsor, Lowes, after sponsoring this famous player. In addition, the American MLS tournament and the 2024 Copa America tournament also receive sponsorship from Lowes, with the goal: “We are making more efforts to reach American football fans!”.
“Football, like home improvement, is about teamwork and support between people. I’m delighted to partner with Lowes, a brand that understands the importance of collaboration and help everyone succeed”, Messi shared, on the day of launching a new sponsor with a community-oriented perspective as desired by the Argentinian player.
The value of the new sponsorship package that Messi has just joined has not been disclosed. But according to the Miami Herald (USA): “Besides the supposedly huge value, the biggest meaning of this deal is towards the community. Especially, thanks to the attraction of Messi, American fans are now outside. In addition to familiar sports, we have added soccer to our list of enjoyment every week, which is MLS matches.
According to EL PAIS America (USA) newspaper revealed: “Messi receives a salary of about 12 million USD per season plus an additional 8.4 million USD signing bonus with Inter Miami Club. But this famous player’s income is also added Add a portion of Adidas jersey sales and another portion from Apple TV. These deals bring Messi’s annual income to between $50 million and $60 million, not to mention other sponsorships. This famous player personally”.
Messi and Inter Miami Club will return to play in the MLS tournament this weekend with a match against Nashville SC at home at 6:30 a.m. on April 21. This is the third time since the beginning of the season that Inter Miami has met Nashville SC, after 2 matches in the round of 16 of the CONCACAF Champions Cup with a 2-2 draw and a 3-1 win.
