The powerful woman behind Taylor Swift

Nothing can deny that Taylor Swift is the number one pop superstar in the world today. Possessing the most popularity and wealth, the blonde beauty has still managed to maintain the image of a good, healthy woman for many years.

To achieve that, in addition to Taylor’s own ability and personality, there is no denying the support from a professional and dedicated team. In particular, the character who plays the most important role is the representative Tree Paine.

Tree Paine has been Taylor Swift’s representative for the past 10 years. Photo: Getty Images.

Who is Tree Paine?

Tree Paine (born 1971 or 1972) is an American public relations expert. Although called “one of the most powerful people in the entertainment industry” by the Wall Street Journal , she chooses a private lifestyle. What made Paine famous was becoming Taylor Swift’s representative a decade ago.

Like Taylor, Paine started his career in Nashville, Tennessee, USA. She has more than 30 years of experience working in record labels, having collaborated with many famous artists such as No Doubt, The Wallflowers, Snoop Dogg, Nine Inch Nails and Marilyn Manson.

According to The Cut , Paine spent time working at the Academy of Country Music. Since 2007, she has been senior vice president of promotions at Warner Music Nashville. In 2013, she assumed the role of overseeing all promotional activities for Warner Music Group’s Christian and Country division. In 2014, she announced she was leaving Warner Music to found her own public relations company, Premium PR. Paine’s first and only client is Taylor Swift.

“There isn’t a public relations professional in New York, Los Angeles or Nashville who wouldn’t jump at the chance to work with someone as talented as Taylor Swift and her management team,” Paine was quoted as saying. said in April, according to New York Post sources.

Since then, Paine has always humbly appeared beside Taylor at public events. In photos taken of the female singer born in 1989 on the red carpet, Paine often appears in the background, appearing cautious when photographers compete to take photos of Taylor, sometimes jumping to the center position to adjust her dress. for her artist.

Tree Paine repeatedly adjusted Taylor’s dress on the red carpet. Photo: IG.

At the premiere of the music documentary The Eras Tour in October 2023, when asked by photographers to take pictures alone, Taylor replied: “I do what I’m told, if you don’t mind. Is that Okay? Do you see that red-haired girl? She will tell me what to do.”

At work, Tree Paine is Taylor Swift’s strong support team. Regarding her personal life, she is married to businessman Lance Paine, Chairman of the international entertainment production company Scott Brothers Global owned by Property Brothers, and has a daughter.

What did Tree Paine do for Taylor Swift?

For Swifties, Paine is the most beloved spokesperson. At the same time, she was also called the media’s most feared character by Axios , with her unshakable loyalty and sense of protecting artists at the highest level.

Since Taylor was the only client, Paine was able to focus entirely on enhancing the Fornight singer’s image. According to Business Insider , her duties include media relations, public strategic criticism, and red carpet escorting.

During the 10 years they worked together, Paine repeatedly protected Taylor from scandals. She is said to have 2 social network accounts, Instagram in private mode and X (Twitter) in public mode, mainly to correct rumors or accusations about the billionaire singer.

Paine was dubbed the “most feared” public relations expert in the American media. Photo: Getty Images.

In December 2023, Paine criticized the celebrity gossip Instagram account, Deuxmoi, for spreading information that Taylor and her ex-boyfriend, actor Joe Alwyn, secretly got married before breaking up.

“Enough of the fabricated lies about Taylor from Deuxmoi. There has never been a marriage or ceremony of any kind. This is crazy. It’s time for you to take responsibility for the pain and hurt you cause through posts like this,” Paine wrote on X.

Paine also spoke up to defend Swift in the scandal with Kanye West and Kim Kardashian.

The dispute revolves around the song Famous (2016) by Kanye West. In it, the lyrics include the line: “Why do I feel like Taylor and I can still have sex? I helped her become famous.”

In an interview with GQ in June 2016, Kim confirmed that Taylor approved the lyrics in a phone conversation with the male rapper. Taylor disputes this claim.

In March 2020, Kim once again addressed this topic on X. In it, she accused Taylor of lying through her representative. About an hour after Kim’s post, Paine publicly mocked the budding reality TV star.

Paine also accompanied Swift when she settled the sexual assault lawsuit against former DJ David Mueller in 2017.

Tree Paine is seen outside court during the civil lawsuit between Taylor Swift and David Mueller in 2017. Photo: Getty Images.

Mueller sued Swift and sought $3 million in compensation, accusing the singer of slandering him about groping her at an event in 2013. Swift counter-sued him and demanded $1 in compensation. In the end, the jury in Denver (Colorado, USA) ruled in favor of the female singer.

Cameras were not allowed in the courtroom but Paine could be seen outside the courthouse.

Swifties consider Tree Paine legendary

Paine worked mainly behind the scenes. But over the years, she’s built a huge fan base on her own among the passionate Swifties community.

Taylor Swift fans give Tree Paine many catchy names such as “queen”, “legend” and “style icon”.

The audience both admired and was curious about Paine. Although she is a familiar face alongside Taylor Swift, much of her life is still a mystery. In the 2020 documentary about Taylor, Miss Americana , Paine is seen, but only briefly. She hardly shares anything about herself on social networks, only posts exclusive artist-related articles and never gives interviews.

Tree Paine and her husband. Photo: Getty Images.

This reticence further increases fans’ interest in her. This also reflects Taylor Swift’s own relationship with the public. Taylor is known to be kind and generous towards her fans, but she is also famous for skillfully concealing information. She shares intimate details about her personal life in her songs, but rarely confirms exactly who she is referring to.

Both Swift and Paine seem to recognize the power of sharing, but not too much. The less they say, the more fans want to know.

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